Mobile marketing is becoming increasingly important for every type of business. With more and more people using smartphones and mobile devices to access information online, it only makes sense for every business to start marketing their services via these devices as well. This is especially true for the real estate industry as mobile devices are changing the way prospective homebuyers gather information about their local real estate market. Using these mobile marketing tips will help you position your real estate business in front of potential clients within your specific real estate marketing.
Quick Response Codes
Quick response codes, or QR codes, are an excellent tool to use when looking to market your real estate business via mobile devices. QR codes are those funny looking square shaped bar codes that people scan in order to learn more information about a product or service. QR codes can hold more information than a standard bar code, which is why they have become a popular mobile marketing tool.
Why you should Use QR Codes
QR codes allow you to connect with your target audience in a unique way. Oftentimes, determining whether or not you land a new client depends on how well you market your business compared to your competitors. Since many of your competitors are unlikely using QR codes to market their current listings, there is a great opportunity for you to reach your target audience via mobile devices.
How to Use QR Codes as Part of your Mobile Marketing Strategy
One excellent way you can use QR codes as a part of your mobile marketing strategy is to place a QR code on any informational packets you have at each of your listings and build a new website dedicated to each listing that you have. When people scan a specific QR code, they will be taken to that property?s website where they can then learn everything they could want to know about the property. While you will still want to have handouts at your listings that give important details about the property, being able to drive potential home buyers to a website designed around one specific home will greatly increase their engagement with the property and will give you a unique opportunity to convert them into a buyer.
Mobile Websites
When creating the websites for each individual property listing that you have, you will want to remember to create the site as a mobile website. By optimizing the website for mobile devices, you will provide a better user experience for everyone that visits the website. Since people will be using their mobile devices to scan the QR code, you want the website to already be optimized for mobile devices since that is how potential home buyers will be accessing your content.
With a well designed mobile website in place, you will have an easier time generating conversions on your site since the user experience associated with the mobile site will be so good. Creating a mobile website for each of your property listings could also help draw additional mobile traffic outside of visits from your QR codes, which could lead to more conversions as well. Having a presence within the mobile search results will only benefit your real estate business as more people use their mobile devices to access the web.
Running a mobile marketing campaign is never a bad idea regardless of your business. This is especially true when it comes to a real estate business as more people are using mobile devices to research the homes in their local real estate market. Implementing a mobile marketing strategy that uses QR codes and mobile websites will help you grow your real estate business by reaching out to those potential home buyers using their mobile devices to research homes in their town.
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About the Author:
Ben Saywer is currently running a mobile marketing campaign for real estate community from New York called Arverne By The Sea. Here are few of his tips about mobile marketing.
Source: http://droidologist.com/mobile-marketing-for-real-estate-business/
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